4th February 2021

Michael Kors Collection Campaign S/S2021

Venetia Tyler experiences summer in the city with the new Michael Kors Collection campaign

As human beings, our daily schedules can all look quite different: some get up early, some prefer a 9-5, while others are drawn to a day jam-packed with appointments and meetings.  However, a universal truth for all people, no matter how busy they may be, is the need for moments of stillness; a gravitational pull to an escape to nature dotted throughout a day.  And with warmer weather fast approaching, Michael Kors Collection has perfectly prepared for this need with a new campaign for their S/S2021 offering, shot in the New York Restoration Project Bronx Community garden (where they also held the show for the collection).

Through an urban lens, models Hiandra Martinez and Rebecca Longendyke are placed in a narrative that juxtaposes the city and nature within the same frame, alluding to how green spaces can provide sanctuary, a source of relaxed relief for the busy cosmopolitan mind and that needed escape from the sometimes jagged edges of urban landscapes.  Shot by fashion’s default dynamic duo, Inez van Lamsweerde and Vinoodh Matadin, the photography team set out to capture the feeling of a green oasis of calm in a city overflowing with noise, traffic jams and feverish excitement.  Even in the middle of the hustle and bustle of an urban city like New York, green spaces can change attitudes and demeanours almost immediately.  And a change in attitude is exactly what most of us need.  As spring approaches and we can (hopefully) see the horizon of a post-pandemic world, the Michael Kors Collection is a tantalising glimpse of the life soon to come.

The silhouettes of the Spring/Summer collection are relaxed and informal, with the models casually draped across suitably weathered wooden benches and chairs.  The look and feel of the clothes are sensual and sophisticated, with artisan textures and luxe knitwear pieces.  While the overall aura still jibes with the idea of the easy wearing pieces we’ve all become so familiar with in our wardrobes over the past few months, the Michael Kors Collection reimagines those comforting silhouettes for months in the city sunshine and the spaces of green where calmness can be found.


Read our review of the Michael Kors Collection S/S2021 show here.

Click here for more information on Michael Kors.

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