17th November 2020

Giorgio Armani Neve

How fashionable to skiers need to be on the slopes? Giorgio Armani knows

The Giorgio Armani Neve collection has come at the perfect time.  Winter may not hold much in the way of joy for many but there is one particular way to actively enjoy the bitter winds that the season brings – skiing.  Famous European ski resorts like Val d’Isère and Courchevel are not only known for their powder but also for their village social life cum fashion shows après-ski.  For those in the scene just looking the part can sometimes be more satisfying than actually playing the part.  After all, not everybody can be a Conrad Bartelski on the slopes (look him up).

Never let it be said that Armani doesn’t have something to fit in with every aspect – irregular or otherwise – of your life.  Giorgio Armani Neve is a capsule collection especially designed for your return to, or debut on, the world’s powdered slopes, or even just for your general frolics in the winter wonderlands.  This is also where practicality and design aesthetics meet at the sharp end.  There would be no point in looking good while your extremities freeze up but no-one wants to be left behind in the fashion stakes either.  So Armani have come up with a selection of ski suits for both men and women in velvet and technical fabrics like mohair wool and cashmere.

Guys will be able to enjoy pieces like winter jackets and comfortable cargo trousers while the gals can choose from pieces like slim-fitting trousers and knitwear featuring embellishments like rhinestones and stone appliqués that approximate twinkling stars against a night sky.  Of Course, this is Armani.  Versatility is a must in today’s world so while the striped shaggy faux fur coat may lean towards walks along the frozen tundra, it won’t make you look like an out-of-place tourist on a cold winter’s day in the town or city either.  The simple colour palette of black, dark blues and white means no garish mix of fluorescent colours to make you feel self conscious on the subway this winter.  It’s almost enough to make you actually wish for wintery weather.


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