4th August 2020

Giorgio Armani – Mare Capsule Collection S/S 2020

The Mare capsule collection brings some easy chic to the warm days this summer

To remix a phrase that became popular in world culture recently: summer is here.  And Giorgio Armani knows that despite the new world we’re all living in, sunshine is always going to be a lure for us all.  They also know that when we’re out enjoying it we want and need to feel comfortable as well as fashionable.  So, for S/S2020, Armani have come to the rescue with a capsule collection filled to the brim with soft, easy flowing summer pieces designed to make those day trips to the coast or to the countryside as pleasurable as possible.

The first thing to notice about the Mare capsule collection is how much it nods to Armani’s chic, ‘golden age of film’ heritage which saw the likes of Sophia Loren and Elizabeth Taylor lighting up the hotels and beaches in the South of France with bursts from the paparazzi’s flash bulbs.  The neutral palette of greys, black and white checks and linen whites are punctuated with flashes of nautical blues and warm khakis.  Of course, no summer wear collection would be complete without a range of cute shorts for all times of the day – either matched with slouchy cheesecloth shirts and relaxed t-shirts or paired with matching, crumpled linen short-sleeved jackets to raise the ‘dressed-up’ quotient a few levels for an early dinner at the beachside restaurant.

For those of us lucky enough to find ourselves on a boat or a yacht this summer, the chevron shorts and tank top combination will be the perfect day sailing outfit – particularly with an oversized canvas bag to carry your world in and a straw hat to top it all off.  Pieces like the wool and silk knitted polo practically scream ‘cool in the sun’ and the black and white chevron shirt dress with white detailing on the sleeve cuffs and around the waist is already a bit of a showstopper.  Let’s face it, not many of us are going to be lounging on yachts this summer but, even if it’s just a trip to the boating lake at your local park on the weekends, the Mare collection will still make it feel like you’re raising a glass in Biarritz.  Even if it’s just for a moment.


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