7th December 2018

Outstanding – Miuccia Prada + The British Fashion Awards 2018

THE FALL takes a look at the award winning fashion designer and reveals NINE fascinating facts about the name behind the name on everyone's hips.

Who could deny the place that Prada holds in the history of fashion?  For decades now Prada has been at the vanguard of cutting edge fashion design and innovation.  It’s a company that has grown from being a small family concern making leather goods in 1913 to an international powerhouse worth $11.4 billion (Forbes, 2016) and employing 12,500 people globally.  The singular driving force behind that growth?  Creative director and CEO Miuccia Prada who joined the family business in 1978.

Prada A/W18 – available now

Her arrival heralded the evolution of the company and saw her debut her womenswear collection in 1989, her iconic namesake collection, Miu Miu, in 1992 and eventually a men’s collection in 1995.  For most fashion observers it’s the kind of historical period the phrase ‘and the rest is history’ was coined for.  As creative director for 40 years it would be impossible to underestimate the singular impact Miuccia has had on shaping fashion as a whole into the industry it is today.  She was instrumental in taking traditional Italian luxury and (forgive the pun) fashioning it in her own image.  She gave the new collections a unique utilitarian edge that captured the imagination and took the brand from niche family operation to global business empire all under her watch.  And still she managed to do it without losing the soul on which the company was founded.  Sometimes we’re just able to tell when somebody was born to do something.  And when they’re this good at it you’re always gratified to see them rewarded.

Prada A/W18 – available now

Obviously, a company worth $11.4 billion is a type of reward in itself.  Another is the richly deserved Outstanding Achievement in Fashion award that will be presented to Miuccia Prada by the British Fashion Council at the 2018 Fashion Awards.  Caroline Rush, CEO of the BFC described her as “an incredible design maverick” while BFC Chairman Stephanie Phair declared:  “Mrs. Prada’s intuition for the zeitgeist and her blending of multiple creative disciplines including fashion design, art and architecture since the beginning have made her a pioneering force in our industry.”

Prada A/W18 – available now

So, to commemorate this recognition of one of the world’s greatest designers THE FALL sheds some light on NINE fascinating facts you may or may not know about the legendary Miuccia Prada:

  1. Showing her creativity knows no bounds, Miuccia actually studied mime in Milan and performed for five years
  2. She also has a doctorate in Political Science from the University of Milan.  Doctor Prada….?
  3. Miuccia didn’t want to get into fashion.  She once told Alexander Fury for the Independent: “I always accepted my love for clothes, but I didn’t want to enter into the fashion business.  I did it I think because I probably liked it.  And the liking of doing it was more than the theoretical dislike.”
  4. Miuccia, along with her husband and Prada co-CEO, Patrizio Bertelli, are passionate art collectors.  Through their Fondazione Prada they have acquired a collection of hundreds of works that are all housed at the foundation’s sprawling show space in Largo Isarco, South Milan.
  5. In 2005 Time magazine listed her as one of the 100 most influential figures of the 20th century.  Not ‘in fashion’.  Just generally in history!
  6. Miuccia once said about growing older: “Women always try to tame themselves as they get older, but the ones who look best are often a bit wilder.”
  7. Prada dressed the cast for Baz Luhrmann’s spectacular 2013 version of The Great Gatsby starring Leonardo Di Caprio.
  8. Continuing the movie theme, Miuccia shares a love for art and eclectic colour schemes with long-time collaborator Wes Anderson.  So much so in fact that Anderson designed one of the cafés in the Fondazione Prada show space in Milan.
  9. Miuccia actually defied her grandfather’s wishes when she joined and then took over the company.  The founder, Mario Prada, believed at the time that women shouldn’t have any role in the family business.  We’re all wondering what his thoughts would be now!

Prada A/W18 – available now

THE FALL congratulates the icon that is Miuccia Prada.  The Fashion Awards, hosted by the British Fashion Council in association with Swarovski will take place Monday December 10th at the Royal Albert Hall.

For more on Prada visit Prada.com

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