Giorgio Armani YCCS Superyacht Regatta
Sorcha Ní Cheallaigh sets sail to look back at the Italian fashion House's latest collaboration
Giorgio Armani is taking to the sea this summer as the new patron of the Yacht Club Costa Smeralda (YCCS) Superyacht Regatta. Now in its 15th year, the competition opens the Mediterranean superyacht season with exclusive social events on land accompanied be four days of coastal racing along the La Maddalena archipelago.
Running from the 31st of May to the 4th June, the first day of racing began last Wednesday at the exclusive Porto Cervo resort town. Visitors to the Regatta will have the opportunity to explore the accompanying world of Armani on land with pop-ups positioned at the Yacht Club Costa Smeralda, the new corner at the Cala di Volpe hotel, and a boutique overlooking the Porto Cervo promenade. Giorgio Armani’s collections for men and women was available alongside a new beach collection with a specialised selection of men’s clothing and accessories related to the world of sailing.
As the sole stakeholder in the luxury fashion house, the YCCS Superyacht Regatta was the natural extension for Armani’s ever-diversifying portfolio of personal passions. A love for sports and sea has always been at the forefront of the maestro’s revolutionary practice. Pushing into new territory, he designed two superyachts in collaboration with luxury yacht builder Codecasa throughout the 2000s. Mariù, and Maìn, named for his mother, were built for his own personal use and based on the Armani codes of timeless elegance. Once completed, he evolved to collaborate with The Italian Sea Group, designing a vast 236-foot Admiral motor yacht and investing in the company when it went on the Italian Stock Exchange.
Armani’s history of sportswear design ensured his sailing wear and accessories were, and will be, hotly anticipated for crew and leisure. His training suits for the England and Chelsea football teams – as well as those designed for the Italian football and athletics delegations – disrupted the once ignored modes of athleisure and changed the face of these types of high fashion collaborations. The sea ready collection extends the ethos of Armani’s vessel designs and approaches the attire of luxurious high seas with understated poise and ease.
The YCCS Superyacht Regatta sponsorship offered Armani the opportunity to move beyond design and “get even closer to the reality that surrounds us.” For the man himself, this wasn’t simply a world made of boats, attire, and interiors, but one “of wonderful landscapes and a sea – the Mediterranean” which offered comfort and inspiration to the designer since early childhood.
Click here to find out more about the Armani YCCS Superyacht Regatta