26th May 2023

Giorgio Armani Mare SS23

Michael Meir-Wright gets ready for the summer with the new Armani resort collection

As the crisp air of spring gives way to the balmy heat of summer, our wardrobes must also change to match the seasons.  It’s the time to cast away the layers and padding for lighter, looser and brighter choices that bolster our desires for adventure in far-flung, exotic destinations.  With such dreams in mind, it’s timely then that the sun-kissed Giorgio Armani Mare SS23 capsule collection recently dropped to answer the call.

Encompassing menswear, womenswear and accessories, the latest proposition from the legendary House is built on the foundations of elegance and sophistication that has long since to defined its incomparable aesthetic.  Running throughout is the kind of unmistakably insouciant spirit and contemporary exoticism that can only be found by those in the know and far off the beaten track.

Taking inspiration from its name Mare, the Italian word for sea, the capsule flows with sandy and marine tones.  There are men’s jackets in vivid cobalt hues, extravagantly-fringed suede bags in tan shades, and cyan beach towels to put you in mind of crystal-clear waters near unspoiled Pacific atolls.  Nautical motifs are seen in the jaunty stripes on the shirts and trousers, and slight mesh tops with glistening threads evoke thoughts of coastal fishermen’s nets.

Elsewhere, the fabrics gently undulate like waves while sheer bodysuits sparkle with Swarovski crystals in the morning sun.  Pareo skirts appear almost fluid, and chic swimsuits for women and men are designed for that extra bit of confidence both in and out of the water.  And, when it comes time to be seen at the evening café bars, the clutch bags and golden pumps will be there to come to the rescue.

The accompanying campaign imagery leans into Armani’s fascination with nostalgic Hollywood glamour.  The classic features of the male models resemble Marlon Brando and James Dean at their peak, and the warm colour palette and candid photographic style speak to the analogue sensibilities of the golden age of cinema.

By combining luxury and refinement with a nomadic heart, Giorgio Armani Mare SS23 is not just an invitation to the perfect escape from the humdrum of everyday life, it’s an opportunity at a new kind of living.


For more information on Giorgio Armani Mare SS23, click here

Click here to read our last feature on Armani

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