The Fendi Caffe at Selfridges
One of London's most popular shopping destinations just got a little more attractive. By Venetia Tyler
Christmas has come early with Fendi and the launch of their Fendi Caffe in Selfridges, Oxford Street. It’s no surprise that the Fendi Caffe has chosen to collaborate with Selfridges, which is known for their original displays, exciting retail experiences as well as their imagination and creativity. Launched as a fashionable refuge over the festive period in the heart of the Accessories Hall, the Fendi Caffe will be open for business until January 2021.
This pop-up has taken over the Champagne bar and is inspired by the new Fendi Roma Holiday Collection. The Caffe itself displays an invigorating colour palette of the classic Fendi yellow and boudoir powder-pink in an eye-catching fusion of colours that allows the famous house to maintain their chic reputation while introducing elements of playfulness and fun. The Fendi Roma Holiday collection features a similar palette, which adds a touch of familiarity and festive charm to the winter wardrobe.
The plush and bespoke Caffe is filled with powder-pink glassware decorated with Fendi’s iconic motif, as well as on the coasters and napkins. And, with the bold colours of the Roma collection available to buy just a few floors above, Instagrammers will be spoilt for choice when posting picture-perfect images on their feed. You’ll be sure to see snaps of the Fendi cappuccino on a signature yellow saucer and on an array of Fendi Cosmo Cocktails – served with ‘FF’ ice cubes, of course. Not to mention a side of personalised sweet and savoury Fendi bites. It can be said that the Fendi Caffe’s aesthetic and logo reimagining has successfully achieved a captivating graphic look, bringing the Maison’s Roman charm to the heart of London.
In the aftermath of the loosening coronavirus restrictions, the Fendi Caffe has come to London at just the right time. It’s the perfect Christmas pit-stop to brighten up a shopper’s day out, providing a chic but contemporary experience literally stamped with Fendi’s own seal of approval.
The Fendi Caffee at Selfridges is open until January 2021.
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